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Affordable Comfort Heating & Cooling
Allen Park, MI
"I noticed a plateau in sales for two years straight. That's when we decided to work with the FUSA team. In the first year of their help, our sales increased by 35%, while our advertising costs decreased. Thank you guys!"
The screenshots below show leads we've generated for our clients including the cost per lead
(click to enlarge each example)
27 leads. $5.17 per lead.
5 leads. $17.39 per lead.
7 leads. $6.20 per lead.
Plus 140 more HVAC companies across the USA.
Social media marketing is a great way for HVAC businesses to promote their products and services to customers in their local areas. It’s an exciting and fast-moving method that delivers your message straight into your customers’ hands – literally. What’s better than that?
It’s a rapidly-evolving field and there are lots of different platforms to choose from. For the purposes of this article, we’re going to focus on HVAC Facebook ads. Great! That’s one decision made. But now what? What kind of things should you be posting? How often? How can you tell if you’re reaching the right people? Should you run ads?
Making your business stand out on Facebook isn’t as hard as you might think. The truth is there are only three things you need to know to develop a successful marketing strategy.
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Find out how we can grow your business by getting you more leads via your website and social media.
Facebook gives their advertisers little reason to be intimidated by the venture. As an HVAC company, you can spend as little or as much as you want. That means businesses on all points of their journey can get started with Facebook Ads. Some contractors are just starting their business and don’t have the money to invest that a larger and more established company would. The more you spend, the more people you reach, but it’s all relative to earnings.
With Facebook Advertising demographics, you can choose which users to target with your ad dollars. For example, as an HVAC contractor, you might want to target homeowners in certain zip codes within your service area. Not only does this increase the probability of a lead and subsequent sales conversion, but it limits the amount of ad money you spend because you won’t waste dollars on users who have no chance of using your services at any point.
Facebook allows you to build your brand in a way that is truly unmatched. With careful consideration of what you post, you can increase your brand’s likability and create a reputation of expertise in your industry. Consider offering free Q & A on your Facebook page or hosting a contest to increase your brand’s visibility. You can also offer incentives for friend referrals, post Facebook-exclusive coupons to make services more affordable and offer tips for keeping energy bills low during the heat of summer.
Whether you are new to Facebook advertising or have been at it for a while, social media marketing is more important now than ever before and can make or break the growth of your business. When you take the time to invest in your social media outreach, you will ultimately be investing in an increase of revenue and better branding.
On Facebook, users are there to check in on their social lives, which means that the element of disruption comes into play. Your ads now need to be louder and grab the attention of a user so they stop doing what they had initially set out to do on Facebook, and change their course of action to pay attention to your ad. And for Facebook advertisers, that's a big challenge.
High relevance, a compelling call-to-action, and a solid value proposition -- the recipe for an effective ad on Google. When advertising on Facebook, however, the crucial elements of 'effective' ads change a bit. While relevance, a great call-to-action, and highlighting the value proposition are all important, the main different between Facebook and Google is that the messaging strategy is push versus pull. On Google, users are actively searching for something and then browsing the search results to find the content that best suits them.
There is no better place right now to get HVAC installation leads than Facebook and Instagram. When it comes to advertising on those two social media platforms, there is no agency that has more data about what works and has been as successful than us. Our social media advertising team are experts in designing advertising, writing content and targeting audiences that work to deliver low cost installation leads year-round whether it’s heating or cooling season.
Kenneth - AAA Air Conditioning
Corpus Christi, TX
Working with HVAC Grow is great, we are excited to be working with them and expect it to continue to be amazing. In the first 12 hours after launch ads, we got 3 leads and closed 2 of them
Ron - Comfort Mechanical
If you're ready to take your business to the next level I would highly recommend working with HVAC Grow, these guys are not only a great team, but man, get ready for the leads.